/* ============================================================
   servicios.css — páginas de servicio de e-Qapla
   Reusa cs-* y lp-* (cs-container, cs-breadcrumb, cs-dark, cs-flow,
   cs-tools, cs-faq, cs-cta, lp-footer). Añade el hero de servicio a
   2 columnas con mockup de producto, la grilla de beneficios, el
   bloque de prueba, el hub y el reveal-on-scroll.
   Sistema e-Qapla: azul escaso, Inter 400 display, mono en números.
   ============================================================ */

/* ---------- Entrada on-load (CSS puro, sin JS, sin scroll) ----------
   Animación que corre al cargar y SIEMPRE termina visible (fill-mode both).
   No depende de JavaScript ni de IntersectionObserver, así el contenido
   nunca puede quedar invisible. Respeta prefers-reduced-motion. */
@keyframes srv-rise{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
[data-reveal]{animation:srv-rise .6s cubic-bezier(.22,.61,.36,1) both}
@media (prefers-reduced-motion: reduce){
  [data-reveal]{animation:none}
}

/* ---------- Eyebrow / badge ---------- */
.srv-badge{
  display:inline-flex;align-items:center;gap:9px;
  padding:6px 14px 6px 12px;border-radius:var(--radius-pill,100px);
  background:rgba(var(--color-primary-rgb),.12);border:1px solid rgba(var(--color-primary-rgb),.28);
  font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;color:#9db8ff}
.srv-badge__dot{position:relative;width:7px;height:7px;border-radius:50%;background:var(--color-primary,#1E50FA);flex:none}
.srv-badge__dot::after{content:"";position:absolute;inset:0;border-radius:50%;
  background:var(--color-primary,#1E50FA);animation:srv-pulse 2s infinite}
@keyframes srv-pulse{0%{transform:scale(1);opacity:.7}70%{transform:scale(2.6);opacity:0}100%{opacity:0}}
@media (prefers-reduced-motion: reduce){.srv-badge__dot::after{animation:none}}

/* ---------- Hero de servicio (banda oscura editorial, 2 columnas) ---------- */
.srv-hero{position:relative;overflow:hidden;isolation:isolate;background:#0A0B0D;color:#fff}
.srv-hero__bg{position:absolute;inset:0;z-index:0;background-size:cover;background-position:center right;opacity:.26}
.srv-hero__glow{position:absolute;z-index:1;inset:0;pointer-events:none;
  background:radial-gradient(60% 70% at 82% 20%, rgba(var(--color-primary-rgb),.28), transparent 70%)}
.srv-hero__tint{position:absolute;inset:0;z-index:1;
  background:linear-gradient(105deg,#0A0B0D 30%,rgba(10,11,13,.72) 58%,rgba(10,11,13,.5) 100%)}
.srv-hero__inner{position:relative;z-index:2}
.srv-hero__grid{display:grid;grid-template-columns:1fr;gap:36px;align-items:center;
  padding:36px 0 48px}
@media(min-width:960px){.srv-hero__grid{grid-template-columns:1.06fr .94fr;gap:52px;padding:60px 0 72px}}
.srv-hero__copy{max-width:640px}
.srv-hero__kicker{/* legacy, ya no se usa el kicker suelto */display:none}
.srv-hero__title{
  font-family:var(--font-display);font-weight:400;letter-spacing:-.03em;
  font-size:clamp(31px,5vw,52px);line-height:1.05;color:#fff;margin:18px 0 18px}
.srv-hero__lead{
  font-size:clamp(16px,2.1vw,19px);line-height:1.55;color:rgba(255,255,255,.72);
  max-width:52ch;margin:0 0 28px}
.srv-hero__actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.srv-hero__btn{
  display:inline-flex;align-items:center;gap:9px;
  padding:14px 24px;border-radius:var(--radius-pill,100px);
  background:var(--color-primary,#1E50FA);color:#fff;text-decoration:none;
  font-size:15px;font-weight:500;line-height:1;
  transition:box-shadow .2s ease,transform .2s ease}
.srv-hero__btn:hover{box-shadow:0 10px 30px rgba(30,80,250,.4);transform:translateY(-1px)}
.srv-hero__btn svg{width:16px;height:16px}
.srv-hero__btn--ghost{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.26)}
.srv-hero__btn--ghost:hover{background:rgba(255,255,255,.07);box-shadow:none}
.srv-hero__proof{
  display:flex;flex-wrap:wrap;gap:0;margin-top:34px;padding-top:26px;
  border-top:1px solid rgba(255,255,255,.12)}
.srv-hero__stat{display:flex;flex-direction:column;gap:4px;padding-right:26px;margin-right:26px;
  border-right:1px solid rgba(255,255,255,.1)}
.srv-hero__stat:last-child{border-right:0;margin-right:0;padding-right:0}
.srv-hero__stat-num{font-family:var(--font-mono);font-weight:500;font-size:25px;color:#fff;line-height:1}
.srv-hero__stat-label{font-size:12.5px;color:rgba(255,255,255,.58);line-height:1.35;max-width:20ch}

/* ---------- Mockup de producto del hero ---------- */
.srv-hero__viz{position:relative;justify-self:center;width:100%;max-width:420px}
@media(max-width:600px){.srv-hero__viz{max-width:340px}}
.srv-viz__card{
  position:relative;z-index:2;
  background:linear-gradient(180deg,#17191e,#101216);
  border:1px solid rgba(255,255,255,.1);border-radius:20px;
  box-shadow:0 30px 60px -20px rgba(0,0,0,.7);padding:20px 20px 18px}
.srv-viz__head{display:flex;align-items:center;justify-content:space-between;margin-bottom:14px}
.srv-viz__head-title{font-family:var(--font-mono);font-weight:500;font-size:12px;letter-spacing:.02em;color:rgba(255,255,255,.7)}
.srv-viz__tag{display:inline-flex;align-items:center;gap:6px;font-family:var(--font-mono);font-weight:500;
  font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:#7fe0b0}
.srv-viz__tag::before{content:"";width:6px;height:6px;border-radius:50%;background:#05b169}
/* filas de atribución (canal → ventas) */
.srv-viz__rows{list-style:none;margin:0;padding:0}
.srv-viz__row{display:flex;align-items:center;gap:10px;padding:11px 0;border-top:1px solid rgba(255,255,255,.07)}
.srv-viz__row:first-child{border-top:0}
.srv-viz__ch{display:inline-flex;align-items:center;gap:8px;font-size:13px;color:#e8eaed;min-width:96px}
.srv-viz__ch img{width:15px;height:15px;filter:invert(1);opacity:.85}
.srv-viz__bar{flex:1;height:6px;border-radius:100px;background:rgba(255,255,255,.08);overflow:hidden}
.srv-viz__bar span{display:block;height:100%;border-radius:100px;background:linear-gradient(90deg,#1E50FA,#5b83ff)}
.srv-viz__val{font-family:var(--font-mono);font-weight:500;font-size:13px;color:#fff;min-width:70px;text-align:right}
.srv-viz__foot{display:flex;align-items:center;justify-content:space-between;gap:12px;
  margin-top:14px;padding-top:14px;border-top:1px solid rgba(255,255,255,.1)}
.srv-viz__foot-label{font-size:11px;color:rgba(255,255,255,.55);display:block;margin-bottom:3px}
.srv-viz__foot-num{font-family:var(--font-mono);font-weight:500;font-size:22px;color:#fff;line-height:1}
.srv-viz__chip{font-family:var(--font-mono);font-weight:500;font-size:10.5px;letter-spacing:.05em;
  text-transform:uppercase;color:#9db8ff;padding:6px 11px;border-radius:100px;
  background:rgba(var(--color-primary-rgb),.14);border:1px solid rgba(var(--color-primary-rgb),.3)}
/* chat de agente */
.srv-viz__chat-head{display:flex;align-items:center;gap:9px;padding-bottom:12px;margin-bottom:12px;
  border-bottom:1px solid rgba(255,255,255,.08);font-size:13px;color:#e8eaed;font-weight:500}
.srv-viz__chat-dot{width:8px;height:8px;border-radius:50%;background:#05b169;flex:none}
.srv-viz__chat-time{margin-left:auto;font-family:var(--font-mono);font-weight:500;font-size:11px;color:rgba(255,255,255,.5)}
.srv-viz__bubbles{display:flex;flex-direction:column;gap:9px}
.srv-viz__bubble{max-width:82%;font-size:13px;line-height:1.4;padding:10px 13px;border-radius:14px}
.srv-viz__bubble--in{align-self:flex-start;background:rgba(255,255,255,.08);color:#e8eaed;border-bottom-left-radius:5px}
.srv-viz__bubble--out{align-self:flex-end;background:var(--color-primary,#1E50FA);color:#fff;border-bottom-right-radius:5px}
/* chip flotante sobre el card */
.srv-viz__float{
  position:absolute;z-index:3;right:-14px;bottom:-16px;
  display:inline-flex;align-items:center;gap:8px;
  background:#fff;color:var(--color-ink,#0A0B0D);border-radius:14px;
  padding:11px 15px;box-shadow:0 18px 40px -12px rgba(0,0,0,.6);
  font-size:13px;font-weight:600}
.srv-viz__float svg{width:16px;height:16px;color:var(--color-semantic-up,#05b169)}
.srv-viz__float--blue svg{color:var(--color-primary,#1E50FA)}
@media(max-width:600px){.srv-viz__float{right:-6px;bottom:-12px;font-size:12px;padding:9px 12px}}

/* ---------- Secciones de contenido ---------- */
.srv-sec{padding:60px 0}
@media(min-width:860px){.srv-sec{padding:76px 0}}
.srv-sec--soft{background:var(--color-surface-soft,#f7f7f7)}
.srv-sec__label{
  font-family:var(--font-mono);font-weight:500;font-size:12px;letter-spacing:.08em;
  text-transform:uppercase;color:var(--color-primary,#1E50FA);margin:0 0 14px}
.srv-sec__title{
  font-family:var(--font-display);font-weight:400;letter-spacing:-.025em;
  font-size:clamp(24px,3.4vw,34px);line-height:1.14;color:var(--color-ink,#0A0B0D);
  margin:0 0 16px;max-width:22ch}
.srv-sec__intro{font-size:17px;line-height:1.6;color:var(--color-body,#5b616e);max-width:62ch;margin:0}

/* ---------- Grilla de beneficios ---------- */
.srv-benefits{display:grid;grid-template-columns:1fr;gap:16px;margin-top:36px}
@media(min-width:640px){.srv-benefits{grid-template-columns:1fr 1fr}}
@media(min-width:960px){.srv-benefits{grid-template-columns:repeat(3,1fr)}}
.srv-benefit{
  position:relative;overflow:hidden;background:#fff;
  border:1px solid var(--color-hairline,#dee1e6);border-radius:var(--radius-lg,24px);
  padding:26px 24px;transition:transform .22s ease,box-shadow .22s ease,border-color .22s ease}
.srv-benefit::before{content:"";position:absolute;top:0;left:0;right:0;height:2px;
  background:var(--color-primary,#1E50FA);transform:scaleX(0);transform-origin:left;
  transition:transform .3s ease}
.srv-benefit:hover{transform:translateY(-4px);border-color:rgba(var(--color-primary-rgb),.35);
  box-shadow:0 18px 40px -18px rgba(10,11,13,.22)}
.srv-benefit:hover::before{transform:scaleX(1)}
.srv-benefit__icon{
  width:42px;height:42px;border-radius:12px;display:flex;align-items:center;justify-content:center;
  background:rgba(var(--color-primary-rgb),.09);color:var(--color-primary,#1E50FA);margin-bottom:16px;
  transition:background .22s ease}
.srv-benefit:hover .srv-benefit__icon{background:rgba(var(--color-primary-rgb),.14)}
.srv-benefit__icon svg{width:21px;height:21px}
.srv-benefit__title{
  font-family:var(--font-display);font-weight:500;font-size:18px;letter-spacing:-.01em;
  color:var(--color-ink,#0A0B0D);margin:0 0 8px;line-height:1.25}
.srv-benefit__body{font-size:15px;line-height:1.55;color:var(--color-body,#5b616e);margin:0}

/* ---------- Franja de dolor / problema ---------- */
.srv-pain__list{list-style:none;margin:28px 0 0;padding:0;display:grid;gap:12px;max-width:66ch}
.srv-pain__list li{
  display:flex;gap:14px;align-items:flex-start;
  padding:15px 18px;border-radius:14px;background:var(--color-surface-soft,#f7f7f7);
  font-size:16px;line-height:1.5;color:var(--color-body-strong,#0a0b0d)}
.srv-pain__list li svg{
  width:20px;height:20px;flex:none;margin-top:1px;color:var(--color-semantic-down,#cf202f)}

/* ---------- Prueba / caso relacionado ---------- */
.srv-proof{
  position:relative;overflow:hidden;display:flex;flex-wrap:wrap;gap:26px;align-items:center;
  border-radius:var(--radius-lg,24px);padding:34px 34px;margin-top:34px;
  background:#0A0B0D;color:#fff}
.srv-proof__glow{position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(50% 80% at 88% 30%,rgba(var(--color-primary-rgb),.32),transparent 70%)}
.srv-proof__metric{position:relative;font-family:var(--font-mono);font-weight:500;
  font-size:clamp(34px,5vw,46px);color:#fff;line-height:1;letter-spacing:-.01em}
.srv-proof__text{position:relative;flex:1;min-width:240px}
.srv-proof__text p{font-size:16px;line-height:1.55;color:rgba(255,255,255,.74);margin:0 0 12px}
.srv-proof__link{
  display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:500;
  color:#fff;text-decoration:none;padding:10px 18px;border-radius:100px;
  border:1px solid rgba(255,255,255,.26);transition:background .18s ease,border-color .18s ease}
.srv-proof__link:hover{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.5)}
.srv-proof__link svg{width:15px;height:15px}

/* ============================================================
   Hub de servicios (/servicios/)
   ============================================================ */
.srv-hub{padding:52px 0 8px}
.srv-hub__head{max-width:760px;margin:0 0 42px}
.srv-hub__title{
  font-family:var(--font-display);font-weight:400;letter-spacing:-.03em;
  font-size:clamp(30px,5vw,50px);line-height:1.06;color:var(--color-ink,#0A0B0D);margin:18px 0 16px}
.srv-hub__intro{font-size:clamp(16px,2vw,19px);line-height:1.55;color:var(--color-body,#5b616e);max-width:60ch;margin:0}
.srv-hub__grid{display:grid;grid-template-columns:1fr;gap:18px}
@media(min-width:820px){.srv-hub__grid{grid-template-columns:1fr 1fr}}
.srv-card{
  position:relative;overflow:hidden;display:flex;flex-direction:column;
  border:1px solid var(--color-hairline,#dee1e6);border-radius:var(--radius-lg,24px);
  padding:30px 30px 26px;text-decoration:none;background:#fff;
  transition:border-color .18s ease,transform .18s ease,box-shadow .18s ease}
.srv-card--live::before{content:"";position:absolute;top:0;left:0;right:0;height:2px;
  background:var(--color-primary,#1E50FA);transform:scaleX(0);transform-origin:left;transition:transform .3s ease}
.srv-card--live:hover{border-color:rgba(var(--color-primary-rgb),.4);transform:translateY(-3px);
  box-shadow:0 18px 40px -16px rgba(10,11,13,.14)}
.srv-card--live:hover::before{transform:scaleX(1)}
.srv-card__num{font-family:var(--font-mono);font-weight:500;font-size:12px;letter-spacing:.02em;color:var(--color-primary,#1E50FA);margin-bottom:18px}
.srv-card--soon .srv-card__num{color:var(--color-muted,#7c828a)}
.srv-card__title{
  font-family:var(--font-display);font-weight:500;font-size:22px;letter-spacing:-.02em;
  color:var(--color-ink,#0A0B0D);margin:0 0 10px;line-height:1.2}
.srv-card__body{font-size:15px;line-height:1.55;color:var(--color-body,#5b616e);margin:0 0 18px;flex:1}
.srv-card__tags{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 18px;padding:0;list-style:none}
.srv-card__tags li{
  font-family:var(--font-mono);font-weight:500;font-size:11px;line-height:1;
  padding:6px 10px;border-radius:100px;background:var(--color-surface-soft,#f7f7f7);color:var(--color-body-strong,#0a0b0d)}
.srv-card__cta{
  display:inline-flex;align-items:center;gap:7px;font-size:14px;font-weight:500;
  color:var(--color-primary,#1E50FA);margin-top:auto}
.srv-card__cta svg{width:15px;height:15px;transition:transform .18s ease}
.srv-card--live:hover .srv-card__cta svg{transform:translateX(3px)}
.srv-card--soon{opacity:.74}
.srv-card__soon{
  font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.05em;text-transform:uppercase;
  color:var(--color-muted,#7c828a);margin-top:auto}

/* ============================================================
   Capa de conversión (PLAYBOOK sección 2)
   ============================================================ */

/* Microcopy reductor de ansiedad junto al CTA (PLAYBOOK 2.2).
   Se usa sobre fondos oscuros (hero de servicio y cs-cta). */
.srv-reassure{
  display:inline-flex;align-items:center;gap:9px;margin:16px 0 0;
  font-size:13px;line-height:1.4;color:rgba(255,255,255,.62)}
.srv-reassure svg{width:15px;height:15px;flex:none;color:var(--color-semantic-up,#05b169)}

/* Botón flotante de WhatsApp (PLAYBOOK 2.3 [NN LATAM]).
   Pill oscuro para no competir con el CTA azul primario; glifo en verde WhatsApp. */
.srv-wa{
  position:fixed;right:20px;bottom:20px;z-index:40;
  display:inline-flex;align-items:center;gap:10px;
  padding:11px 18px 11px 12px;border-radius:var(--radius-pill,100px);
  background:#0A0B0D;color:#fff;text-decoration:none;font-size:14px;font-weight:500;
  border:1px solid rgba(255,255,255,.14);
  box-shadow:0 14px 34px -12px rgba(0,0,0,.5);
  transition:transform .18s ease,box-shadow .18s ease}
.srv-wa:hover{transform:translateY(-2px);box-shadow:0 20px 44px -12px rgba(0,0,0,.55)}
.srv-wa__icon{
  display:inline-flex;align-items:center;justify-content:center;flex:none;
  width:28px;height:28px;border-radius:50%;background:#25D366}
.srv-wa__icon svg{width:16px;height:16px;fill:#fff}
.srv-wa__label{white-space:nowrap}
@media (max-width:600px){
  .srv-wa{right:14px;bottom:14px;padding:11px}
  .srv-wa__label{display:none}
}
@media (prefers-reduced-motion: reduce){
  .srv-wa{transition:none}
}

/* ============================================================
   Industrias (/industrias/) — hub con tarjetas con imagen +
   strip de industrias en las páginas de servicio.
   Reusa srv-hero, srv-sec, cs-dark/cs-flow, srv-proof, cs-faq, cs-cta.
   ============================================================ */

/* Hub: grilla de tarjetas con imagen */
.ind-grid{display:grid;grid-template-columns:1fr;gap:18px;margin-top:38px}
@media(min-width:720px){.ind-grid{grid-template-columns:1fr 1fr}}
.ind-card{
  position:relative;overflow:hidden;display:flex;flex-direction:column;
  border:1px solid var(--color-hairline,#dee1e6);border-radius:var(--radius-lg,24px);
  background:#fff;text-decoration:none;
  transition:border-color .18s ease,transform .18s ease,box-shadow .18s ease}
.ind-card:hover{border-color:rgba(var(--color-primary-rgb),.4);transform:translateY(-3px);
  box-shadow:0 18px 40px -16px rgba(10,11,13,.16)}
.ind-card__img{position:relative;aspect-ratio:16/9;background:#0A0B0D;overflow:hidden}
.ind-card__img img{width:100%;height:100%;object-fit:cover;display:block}
.ind-card__body{padding:22px 24px 24px;display:flex;flex-direction:column;flex:1}
.ind-card__eyebrow{
  font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.05em;
  text-transform:uppercase;color:var(--color-primary,#1E50FA);margin-bottom:8px}
.ind-card__title{
  font-family:var(--font-display);font-weight:500;font-size:20px;letter-spacing:-.02em;
  color:var(--color-ink,#0A0B0D);margin:0 0 8px;line-height:1.2}
.ind-card__desc{font-size:14.5px;line-height:1.5;color:var(--color-body,#5b616e);margin:0 0 16px;flex:1}
.ind-card__proof{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:16px}
.ind-card__proof li{
  list-style:none;font-family:var(--font-mono);font-weight:500;font-size:11px;line-height:1;
  padding:6px 10px;border-radius:100px;background:var(--color-surface-soft,#f7f7f7);color:var(--color-body-strong,#0a0b0d)}
.ind-card__cta{
  display:inline-flex;align-items:center;gap:7px;font-size:14px;font-weight:500;
  color:var(--color-primary,#1E50FA);margin-top:auto}
.ind-card__cta svg{width:15px;height:15px;transition:transform .18s ease}
.ind-card:hover .ind-card__cta svg{transform:translateX(3px)}

/* ---------- Banda de impacto (factor wow, números reales + aurora) ----------
   Números grandes en mono sobre banda oscura con una aurora azul en movimiento
   lento. Da "wow" a los hubs sin amontonar efectos (PLAYBOOK / landing-wow: 2-3
   efectos con intención, azul escaso). Respeta prefers-reduced-motion. */
.srv-impact{
  position:relative;overflow:hidden;isolation:isolate;
  background:#0A0B0D;color:#fff;border-radius:var(--radius-lg,24px);
  padding:46px 34px;margin-top:40px}
.srv-impact__aurora{
  position:absolute;inset:-20%;z-index:0;pointer-events:none;
  background:
    radial-gradient(38% 60% at 18% 0%, rgba(var(--color-primary-rgb),.42), transparent 62%),
    radial-gradient(34% 60% at 88% 100%, rgba(var(--color-primary-rgb),.28), transparent 60%);
  animation:srv-aurora 14s ease-in-out infinite alternate}
@keyframes srv-aurora{
  from{transform:translate3d(-3%,0,0) scale(1)}
  to{transform:translate3d(4%,2%,0) scale(1.1)}}
@media (prefers-reduced-motion: reduce){.srv-impact__aurora{animation:none}}
.srv-impact__head{position:relative;z-index:1;margin:0 0 26px;max-width:56ch}
.srv-impact__kicker{
  font-family:var(--font-mono);font-weight:500;font-size:12px;letter-spacing:.08em;
  text-transform:uppercase;color:#9db8ff;margin:0 0 8px}
.srv-impact__title{
  font-family:var(--font-display);font-weight:400;letter-spacing:-.025em;
  font-size:clamp(21px,3vw,28px);line-height:1.2;color:#fff;margin:0}
.srv-impact__grid{
  position:relative;z-index:1;display:grid;grid-template-columns:repeat(2,1fr);gap:26px 20px}
@media(min-width:760px){.srv-impact__grid{grid-template-columns:repeat(4,1fr)}}
.srv-impact__num{
  font-family:var(--font-mono);font-weight:500;font-size:clamp(30px,4.6vw,44px);
  line-height:1;color:#fff;letter-spacing:-.01em}
.srv-impact__label{
  margin-top:9px;font-size:13.5px;line-height:1.4;color:rgba(255,255,255,.62);max-width:22ch}

/* Strip de industrias en las páginas de servicio (imágenes + cross-link) */
.srv-industries{display:grid;grid-template-columns:repeat(2,1fr);gap:12px;margin-top:34px}
@media(min-width:760px){.srv-industries{grid-template-columns:repeat(auto-fit,minmax(180px,1fr))}}
.srv-ind{
  position:relative;overflow:hidden;border-radius:16px;
  border:1px solid var(--color-hairline,#dee1e6);text-decoration:none;
  aspect-ratio:4/3;display:flex;align-items:flex-end;background:#0A0B0D;
  transition:transform .18s ease,box-shadow .18s ease}
.srv-ind:hover{transform:translateY(-3px);box-shadow:0 16px 34px -16px rgba(10,11,13,.34)}
.srv-ind img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.5;transition:opacity .18s ease}
.srv-ind:hover img{opacity:.62}
.srv-ind__label{
  position:relative;z-index:1;width:100%;padding:26px 14px 12px;color:#fff;
  font-size:13.5px;font-weight:500;line-height:1.25;
  background:linear-gradient(transparent,rgba(10,11,13,.9))}

/* ============================================================
   Industrias — capa premium (ec-*)
   Banda de "fuga" con benchmarks reales + comparación antes/después.
   Sistema e-Qapla: azul escaso, mono en números, sin degradados
   salvo la aurora ya existente; verde/rojo solo semánticos.
   ============================================================ */

/* Banda "el dinero que se fuga": benchmarks públicos de ecommerce.
   Autoridad con dato citado; número mono grande, fuente al pie. */
.ec-leak{margin-top:36px}
.ec-leak__grid{display:grid;grid-template-columns:1fr;gap:14px}
@media(min-width:560px){.ec-leak__grid{grid-template-columns:1fr 1fr}}
@media(min-width:980px){.ec-leak__grid{grid-template-columns:repeat(4,1fr)}}
.ec-leak__card{
  background:#fff;border:1px solid var(--color-hairline,#dee1e6);
  border-radius:var(--radius-lg,24px);padding:24px 22px;
  transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
.ec-leak__card:hover{transform:translateY(-3px);
  border-color:rgba(var(--color-primary-rgb),.3);box-shadow:0 16px 36px -18px rgba(10,11,13,.2)}
.ec-leak__num{font-family:var(--font-mono);font-weight:500;
  font-size:clamp(30px,4.2vw,40px);line-height:1;color:var(--color-ink,#0A0B0D);letter-spacing:-.01em}
.ec-leak__label{margin-top:10px;font-size:14px;line-height:1.45;color:var(--color-body,#5b616e)}
.ec-leak__src{margin-top:22px;font-family:var(--font-mono);font-weight:500;font-size:11.5px;
  letter-spacing:.04em;color:var(--color-muted,#7c828a)}

/* Comparación antes / con e-Qapla (dos columnas) */
.ec-compare{display:grid;grid-template-columns:1fr;gap:16px;margin-top:36px}
@media(min-width:760px){.ec-compare{grid-template-columns:1fr 1fr;align-items:start}}
.ec-col{border-radius:var(--radius-lg,24px);padding:28px 26px;border:1px solid var(--color-hairline,#dee1e6)}
.ec-col--before{background:var(--color-surface-soft,#f7f7f7)}
.ec-col--after{background:#0A0B0D;border-color:transparent;position:relative;overflow:hidden}
.ec-col--after::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(66% 74% at 92% 0%,rgba(var(--color-primary-rgb),.24),transparent 70%)}
.ec-col__tag{position:relative;font-family:var(--font-mono);font-weight:500;font-size:12px;
  letter-spacing:.06em;text-transform:uppercase;margin:0 0 18px}
.ec-col--before .ec-col__tag{color:var(--color-muted,#7c828a)}
.ec-col--after .ec-col__tag{color:#fff}
.ec-col ul{list-style:none;margin:0;padding:0;display:grid;gap:13px;position:relative}
.ec-col li{display:flex;gap:12px;align-items:flex-start;font-size:15px;line-height:1.5}
.ec-col li svg{width:19px;height:19px;flex:none;margin-top:1px}
.ec-col--before li{color:var(--color-body,#5b616e)}
.ec-col--before li svg{color:var(--color-semantic-down,#cf202f)}
.ec-col--after li{color:rgba(255,255,255,.84)}
.ec-col--after li svg{color:#fff}

/* ============ GEO-ANS: la respuesta del motor (gesto propio de /servicios/seo-y-geo) ============
   Muestra una respuesta real de un motor de IA donde la marca del visitante NO aparece.
   Restricción deliberada: NO se inventa un color ámbar para la competencia. Los rivales
   presentes se marcan con superficie elevada (están), y la ausencia se dibuja como un slot
   punteado. El rojo semántico aparece una sola vez, en la etiqueta del hueco. */
.geo-ans{margin-top:36px}
.geo-ans__panel{
  border:1px solid rgba(255,255,255,.10);border-radius:24px;overflow:hidden;
  background:var(--color-surface-dark,#0a0b0d);
}
.geo-ans__head{
  display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;
  padding:18px 24px;border-bottom:1px solid rgba(255,255,255,.08);
}
.geo-ans__q{
  margin:0;font-size:15px;line-height:1.45;color:var(--color-on-dark,#fff);
}
.geo-ans__q span{color:var(--color-on-dark-soft,#a8acb3)}
.geo-ans__engine{
  font-family:var(--font-mono,ui-monospace),monospace;font-size:11px;font-weight:500;
  letter-spacing:.08em;text-transform:uppercase;color:var(--color-on-dark-soft,#a8acb3);
  white-space:nowrap;
}
.geo-ans__body{padding:24px}
.geo-ans__body p{
  margin:0 0 14px;font-size:15.5px;line-height:1.65;color:#c9ced6;
}
.geo-ans__body p:last-child{margin-bottom:0}
.geo-ans__rival{
  color:#fff;background:var(--color-surface-dark-elevated,#16181c);
  border:1px solid rgba(255,255,255,.14);border-radius:6px;padding:1px 6px;
  white-space:nowrap;
}
.geo-ans__slot{
  display:inline-flex;align-items:center;gap:8px;margin-top:6px;
  border:1px dashed rgba(207,32,47,.55);border-radius:8px;padding:6px 12px;
  font-family:var(--font-mono,ui-monospace),monospace;font-size:12px;font-weight:500;
  letter-spacing:.04em;color:#ff8a76;
}
.geo-ans__foot{
  display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;
  padding:16px 24px;border-top:1px solid rgba(255,255,255,.08);
  background:rgba(255,255,255,.02);
}
.geo-ans__metric{
  font-family:var(--font-mono,ui-monospace),monospace;font-variant-numeric:tabular-nums;
  font-size:13px;font-weight:500;color:var(--color-on-dark,#fff);
}
.geo-ans__note{margin:0;font-size:12.5px;line-height:1.5;color:var(--color-on-dark-soft,#a8acb3)}
@media(max-width:560px){
  .geo-ans__head,.geo-ans__body,.geo-ans__foot{padding-left:18px;padding-right:18px}
  .geo-ans__body p{font-size:14.5px}
}

/* Nota al pie de la prueba: enlace de profundidad al articulo del tema. Sin color
   nuevo, hereda el gris del bloque y usa el azul de marca solo en el enlace. */
.srv-proof__note{
  margin:12px 0 0;font-size:13.5px;line-height:1.55;color:var(--color-on-dark-soft,#a8acb3);
}
.srv-proof__note a{color:var(--color-on-dark,#fff);text-decoration:underline;text-underline-offset:2px}
.srv-proof__note a:hover{color:var(--color-brand,#1E50FA)}


/* ====== Auditoría GEO embebida (widget compartido por /servicios/geo y /servicios/seo-y-geo) ====== */
    /* ====== Widget de auditoría GEO (calca el patrón del diagnóstico Talent) ====== */
    .tal-diag-sec { background: var(--gradient-dark); color: var(--color-on-dark); }
    .tal-diag-sec .srv-sec__label { color: rgba(255,255,255,0.62); }
    .tal-diag-sec .srv-sec__title { color: #fff; }
    .tal-diag-sec .srv-sec__intro { color: var(--color-on-dark-soft); }
    .tal-diag { max-width: 720px; margin: 30px auto 0; background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.12); border-radius: var(--radius-xl); padding: 30px; backdrop-filter: var(--glass-blur); }
    @media (max-width: 560px) { .tal-diag { padding: 22px 18px; } }
    .tal-fields { margin-top: 18px; display: grid; gap: 14px; }
    @media (min-width: 700px) { .tal-fields { grid-template-columns: 1fr 1fr; } .tal-field--full { grid-column: 1 / -1; } }
    .tal-field label { display: block; font-size: 13px; color: var(--color-on-dark-soft); margin-bottom: 6px; }
    .tal-field input { width: 100%; background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.16); color: #fff; font-size: 15px; font-family: inherit; padding: 13px 15px; border-radius: var(--radius-md); }
    .tal-field input::placeholder { color: rgba(255,255,255,0.4); }
    .tal-field input:focus { outline: none; border-color: var(--color-primary); }
    .tal-submit { display: inline-flex; align-items: center; gap: 8px; background: var(--color-primary); color: #fff; font-size: 15px; font-weight: 500; border: none; padding: 14px 24px; border-radius: var(--radius-pill); cursor: pointer; font-family: inherit; transition: transform var(--motion-base), background var(--motion-base); margin-top: 20px; }
    .tal-submit:hover { transform: translateY(-2px); background: var(--color-primary-active); }
    .tal-submit:disabled { opacity: 0.6; cursor: default; transform: none; }
    .tal-submit svg { width: 18px; height: 18px; }
    .tal-hint { font-size: 13px; color: var(--color-on-dark-soft); margin-top: 12px; }
    .tal-hint svg { width: 15px; height: 15px; vertical-align: -2px; color: var(--color-semantic-up); margin-right: 4px; }
    .tal-loading, .tal-report, .tal-error { margin-top: 4px; }
    .tal-spin { width: 34px; height: 34px; border-radius: 50%; border: 3px solid rgba(255,255,255,0.18); border-top-color: var(--color-primary); animation: talspin 0.8s linear infinite; margin: 8px auto 0; }
    @keyframes talspin { to { transform: rotate(360deg); } }
    .tal-loading p { text-align: center; color: var(--color-on-dark-soft); margin-top: 16px; font-size: 15px; }
    .tal-report__diag { margin-top: 12px; color: var(--color-on-dark-soft); font-size: 15px; line-height: 1.55; }
    .tal-wins { margin-top: 22px; display: grid; gap: 14px; }
    .tal-win { background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.12); border-left: 3px solid var(--color-primary); border-radius: var(--radius-md); padding: 18px 20px; }
    .tal-win__n { font-family: var(--font-mono); font-size: 12px; color: var(--color-primary); }
    .tal-win__t { font-size: 17px; color: #fff; margin-top: 4px; letter-spacing: -0.2px; }
    .tal-win__b { font-size: 14px; color: var(--color-on-dark-soft); line-height: 1.5; margin-top: 8px; }
    .tal-report__cta { margin-top: 24px; display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
    .tal-report__wa { display: inline-flex; align-items: center; gap: 8px; background: #25D366; color: #06231a; font-size: 15px; font-weight: 600; padding: 14px 22px; border-radius: var(--radius-pill); text-decoration: none; }
    .tal-report__wa svg { width: 18px; height: 18px; }
    .tal-report__note { font-size: 13px; color: var(--color-on-dark-soft); }
    .tal-error p { color: #fff; font-size: 15px; }

    /* ====== Piezas propias de la auditoría GEO ====== */
    .ga-score { display: flex; align-items: baseline; gap: 10px; margin-top: 10px; }
    .ga-score__num { font-family: var(--font-mono); font-weight: 500; font-size: 56px; letter-spacing: -2px; color: #fff; line-height: 1; }
    .ga-score__of { font-size: 14px; color: var(--color-on-dark-soft); }
    .ga-checks { list-style: none; margin: 22px 0 0; padding: 0; display: grid; gap: 12px; }
    .ga-check { display: flex; gap: 12px; align-items: flex-start; background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.10); border-radius: var(--radius-md); padding: 14px 16px; }
    .ga-check__dot { flex: 0 0 auto; width: 10px; height: 10px; border-radius: 50%; margin-top: 5px; }
    .ga-check.is-ok .ga-check__dot { background: var(--color-semantic-up); }
    .ga-check.is-warn .ga-check__dot { background: var(--color-semantic-warn, #D9A400); }
    .ga-check.is-fail .ga-check__dot { background: var(--color-semantic-down); }
    .ga-check__body { font-size: 14px; line-height: 1.5; color: var(--color-on-dark-soft); }
    .ga-check__body b { color: #fff; font-weight: 500; }
    .ga-check__body em { font-style: normal; font-family: var(--font-mono); font-size: 12px; margin-left: 6px; }
    .ga-check.is-ok em { color: var(--color-semantic-up); }
    .ga-check.is-warn em { color: var(--color-semantic-warn, #D9A400); }
    .ga-check.is-fail em { color: var(--color-semantic-down); }
    .ga-check__body span { display: block; margin-top: 3px; }

    /* Corrida: fila de inputs (dominio, rubro, país) + botón ancho completo, patrón Buba */
    .ga-run { display: flex; flex-wrap: wrap; gap: 12px; align-items: stretch; }
    .ga-run input { min-width: 0; background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.16); color: #fff; padding: 14px 18px; border-radius: var(--radius-pill); }
    .ga-run input[name="dominio"] { flex: 1.6 1 190px; font-size: 16px; font-family: var(--font-mono); }
    .ga-run input[name="dominio"]::placeholder { color: rgba(255,255,255,0.4); font-family: var(--font-mono); }
    .ga-run__rubro { flex: 1 1 100%; font-size: 15px; font-family: inherit; }
    .ga-run__rubro::placeholder { color: rgba(255,255,255,0.4); }
    .ga-run input:focus { outline: none; border-color: var(--color-primary); }
    .ga-run .tal-submit { flex: 1 1 100%; justify-content: center; }
    @media (max-width: 560px) { .ga-run { flex-direction: column; } }
    .ga-run--hero { margin-top: 26px; max-width: 640px; }
    .ga-run select { flex: 1 0 130px; background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.16); color: #fff; font-size: 15px; font-family: inherit; padding: 0 38px 0 16px; border-radius: var(--radius-pill); cursor: pointer; appearance: none; -webkit-appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='2.2'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 14px center; background-size: 14px; }
    .ga-run select:focus { outline: none; border-color: var(--color-primary); }
    .ga-run select option { color: #0A0B0D; background: #fff; }
    /* Mecánica visual portada del tablero de Buba (buba.space), en tokens e-Qapla:
       filas que entran con blur, dots con glow, barra "en vivo" con pulso. */
    @keyframes gaRowIn { from { opacity: 0; transform: translateY(8px); filter: blur(4px); } }
    @keyframes gaCardIn { from { opacity: 0; transform: translateY(12px); filter: blur(5px); } }
    @keyframes gaPulse { 50% { opacity: 0.35; } }
    .ga-check { animation: gaRowIn 0.45s cubic-bezier(0.22, 1, 0.36, 1) both; }
    .ga-check.is-ok .ga-check__dot { box-shadow: 0 0 8px color-mix(in srgb, var(--color-semantic-up) 85%, transparent); }
    .ga-check.is-warn .ga-check__dot { box-shadow: 0 0 8px color-mix(in srgb, var(--color-semantic-warn, #D9A400) 80%, transparent); }
    .ga-check.is-fail .ga-check__dot { box-shadow: 0 0 8px color-mix(in srgb, var(--color-semantic-down) 80%, transparent); }
    .ga-live { display: flex; align-items: center; gap: 9px; margin-top: 14px; padding: 9px 13px; border: 1px solid color-mix(in srgb, var(--color-semantic-up) 28%, transparent); border-radius: var(--radius-md); background: color-mix(in srgb, var(--color-semantic-up) 6%, transparent); font-size: 12.5px; line-height: 1.45; color: var(--color-on-dark-soft); }
    .ga-live__dot { width: 8px; height: 8px; border-radius: 50%; flex: 0 0 auto; background: var(--color-semantic-up); box-shadow: 0 0 8px color-mix(in srgb, var(--color-semantic-up) 90%, transparent); animation: gaPulse 1.6s ease infinite; }
    .ga-score, .ga-gate { animation: gaCardIn 0.45s cubic-bezier(0.22, 1, 0.36, 1) both; }
    .ga-mini__dot--ok { box-shadow: 0 0 6px color-mix(in srgb, var(--color-semantic-up) 80%, transparent); }
    .ga-mini__dot--fail { box-shadow: 0 0 6px color-mix(in srgb, var(--color-semantic-down) 75%, transparent); }
    @media (prefers-reduced-motion: reduce) { .ga-check, .ga-score, .ga-gate { animation: none; } .ga-live__dot { animation: none; } }
    .ga-check.is-scan { border-style: dashed; }
    .ga-check__spin { flex: 0 0 auto; width: 14px; height: 14px; margin-top: 3px; border-radius: 50%; border: 2px solid rgba(255,255,255,0.18); border-top-color: var(--color-primary); animation: talspin 0.8s linear infinite; }
    .ga-gate { margin-top: 24px; border-top: 1px solid rgba(255,255,255,0.12); padding-top: 22px; }
    .ga-gate__t { font-size: 16px; line-height: 1.5; color: #fff; }
    .ga-gate .tal-submit { margin-top: 16px; }
    .ga-scanres { margin: 4px 0 22px; padding-bottom: 20px; border-bottom: 1px solid rgba(255,255,255,0.12); }
    .ga-scanres__q { margin-top: 8px; font-size: 15px; line-height: 1.5; color: #fff; }
    .ga-scanres__riv { margin-top: 14px; font-size: 13.5px; line-height: 1.5; color: var(--color-on-dark-soft); }
    .ga-scanres__riv b { color: #fff; font-weight: 500; }

    /* Sección de auditoría a dos columnas: copy con lo que revisa + widget */
    .ga-sec { display: grid; gap: 40px; align-items: start; }
    @media (min-width: 980px) { .ga-sec { grid-template-columns: 1fr 1fr; gap: 56px; } .ga-sec__form .tal-diag { margin-top: 0; } }
    .ga-what { list-style: none; margin: 26px 0 0; padding: 0; display: grid; gap: 14px; }
    .ga-what__item { display: flex; gap: 13px; align-items: flex-start; }
    .ga-what__icon { flex: 0 0 auto; width: 34px; height: 34px; border-radius: 10px; display: inline-flex; align-items: center; justify-content: center; background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.12); color: var(--color-primary); }
    .ga-what__icon svg { width: 17px; height: 17px; }
    .ga-what__body { font-size: 14px; line-height: 1.5; }
    .ga-what__body b { display: block; color: #fff; font-weight: 500; font-family: var(--font-mono); font-size: 13px; }
    .ga-what__body span { display: block; margin-top: 2px; color: var(--color-on-dark-soft); }

    /* Mini-auditoría de muestra en el hero (estática, aria-hidden) */
    .ga-mini { display: grid; gap: 10px; margin-top: 4px; }
    .ga-mini__row { display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--color-on-dark-soft); }
    .ga-mini__row b { color: #fff; font-weight: 500; font-family: var(--font-mono); font-size: 12.5px; }
    .ga-mini__dot { width: 9px; height: 9px; border-radius: 50%; flex: 0 0 auto; }
    .ga-mini__dot--ok { background: var(--color-semantic-up); }
    .ga-mini__dot--warn { background: var(--color-semantic-warn, #D9A400); }
    .ga-mini__dot--fail { background: var(--color-semantic-down); }

/* ============================================================
   /startups — funnel de diagnóstico con panel contextual
   Dos columnas sobre banda oscura: a la izquierda las preguntas,
   a la derecha la ruta que se arma con cada respuesta.
   ============================================================ */
.stp-sec{background:#0A0B0D;color:#fff;padding:64px 0}
@media(min-width:860px){.stp-sec{padding:84px 0}}
.stp-sec__head{max-width:640px}
.stp-sec__label{font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--color-primary)}
.stp-sec__title{margin-top:12px;font-family:var(--font-display);font-weight:400;
  font-size:clamp(28px,4vw,var(--type-display-sm-size));line-height:1.12;letter-spacing:-.5px;color:#fff}
.stp-sec__intro{margin-top:14px;font-size:16px;line-height:1.55;color:var(--color-on-dark-soft)}

.stp-funnel{display:grid;gap:24px;margin-top:36px;align-items:start}
@media(min-width:980px){.stp-funnel{grid-template-columns:1.08fr .92fr;gap:32px}}

/* ----- Columna izquierda: las preguntas ----- */
.stp-quiz{background:var(--color-surface-dark-elevated,#16181c);border:1px solid rgba(255,255,255,.1);
  border-radius:24px;padding:26px 22px}
@media(min-width:560px){.stp-quiz{padding:30px 28px}}
.stp-quiz__top{display:flex;align-items:center;justify-content:space-between;gap:14px}
.stp-quiz__count{font-family:var(--font-mono);font-weight:500;font-size:12px;color:var(--color-on-dark-soft)}
.stp-back{background:none;border:none;padding:0;cursor:pointer;font:inherit;font-size:13px;
  color:var(--color-on-dark-soft);text-decoration:underline;text-underline-offset:3px}
.stp-back:hover{color:#fff}
.stp-track{margin-top:14px;height:3px;border-radius:2px;background:rgba(255,255,255,.1);overflow:hidden}
.stp-track span{display:block;height:100%;width:0;background:var(--color-primary);
  transition:width .45s cubic-bezier(.22,.61,.36,1)}
.stp-stage{margin-top:24px}
.stp-q{font-family:var(--font-display);font-weight:400;font-size:22px;line-height:1.25;
  letter-spacing:-.3px;color:#fff}
.stp-help{margin-top:9px;font-size:14px;line-height:1.5;color:var(--color-on-dark-soft)}
.stp-opts{display:grid;gap:9px;margin-top:20px}
.stp-opt{display:flex;align-items:center;justify-content:space-between;gap:14px;width:100%;
  padding:15px 16px;border-radius:14px;background:rgba(255,255,255,.04);
  border:1px solid rgba(255,255,255,.12);color:#fff;font:inherit;font-size:15px;line-height:1.35;
  text-align:left;cursor:pointer;transition:background .18s ease,border-color .18s ease,transform .18s ease}
.stp-opt svg{width:17px;height:17px;flex:none;opacity:0;transform:translateX(-4px);
  transition:opacity .18s ease,transform .18s ease;color:var(--color-primary)}
.stp-opt:hover{background:rgba(255,255,255,.07);border-color:rgba(var(--color-primary-rgb),.5)}
.stp-opt:hover svg{opacity:1;transform:none}
.stp-opt:focus-visible{outline:2px solid var(--color-primary);outline-offset:2px}
.stp-opt.is-active{border-color:var(--color-primary);background:rgba(var(--color-primary-rgb),.14)}
.stp-opt.is-active svg{opacity:1;transform:none}

.stp-fields{display:grid;gap:14px;margin-top:20px}
@media(min-width:600px){.stp-fields{grid-template-columns:1fr 1fr}}
.stp-field label{display:block;font-family:var(--font-mono);font-weight:500;font-size:11px;
  letter-spacing:.08em;text-transform:uppercase;color:var(--color-on-dark-soft)}
.stp-field input{width:100%;margin-top:7px;padding:13px 14px;border-radius:12px;
  background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.14);color:#fff;
  font:inherit;font-size:15px}
.stp-field input::placeholder{color:rgba(255,255,255,.34)}
.stp-field input:focus{outline:none;border-color:var(--color-primary);background:rgba(255,255,255,.08)}
.stp-field input:focus-visible{outline:2px solid var(--color-primary);outline-offset:1px}
.stp-err{margin-top:14px;font-size:14px;color:#ff9ea6}
.stp-submit{display:inline-flex;align-items:center;gap:9px;margin-top:20px;padding:14px 24px;
  border:none;border-radius:var(--radius-pill,100px);background:var(--color-primary);color:#fff;
  font:inherit;font-size:15px;font-weight:500;cursor:pointer;text-decoration:none;
  transition:background .18s ease}
.stp-submit svg{width:17px;height:17px}
.stp-submit:hover{background:var(--color-primary-active,#1740C8)}
.stp-submit:focus-visible{outline:2px solid #fff;outline-offset:2px}
.stp-legal{margin-top:14px;font-size:13px;line-height:1.5;color:var(--color-on-dark-soft)}
.stp-done{font-family:var(--font-mono);font-weight:500;font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--color-semantic-up);margin-bottom:10px}
.stp-alt{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:4px}
.stp-wa-alt{display:inline-block;margin-top:18px;font-size:14px;color:var(--color-on-dark-soft);
  text-decoration:underline;text-underline-offset:3px}
.stp-wa-alt:hover{color:#fff}
.stp-booking{margin-top:20px;border-radius:16px;background:#fff;overflow:hidden;min-height:200px}
.stp-booking__skel{padding:40px 20px;text-align:center;font-size:14px;color:var(--color-muted)}

/* ----- Columna derecha: la ruta que se arma ----- */
.stp-panel{border:1px solid rgba(255,255,255,.1);border-radius:24px;padding:26px 22px;
  background:linear-gradient(180deg,rgba(var(--color-primary-rgb),.08),rgba(255,255,255,.02))}
@media(min-width:560px){.stp-panel{padding:30px 28px}}
@media(min-width:980px){.stp-panel{position:sticky;top:88px}}
.stp-panel__head{display:flex;align-items:baseline;justify-content:space-between;gap:14px;
  padding-bottom:16px;border-bottom:1px solid rgba(255,255,255,.12)}
.stp-panel__label{font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.12em;
  text-transform:uppercase;color:#fff}
.stp-panel__tag{font-size:13px;color:var(--color-on-dark-soft);text-align:right}
.stp-panel__empty{margin-top:20px;display:grid;gap:10px}
.stp-panel__empty-slot{height:44px;border-radius:12px;border:1px dashed rgba(255,255,255,.16)}
.stp-panel__empty p{margin-top:8px;font-size:14px;line-height:1.55;color:var(--color-on-dark-soft)}

@keyframes stp-in{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.stp-route{list-style:none;margin:20px 0 0;padding:0;display:grid;gap:16px}
.stp-route__item{display:flex;gap:14px;align-items:flex-start;
  animation:stp-in .45s cubic-bezier(.22,.61,.36,1) both}
.stp-route__n{flex:none;width:34px;height:34px;border-radius:10px;display:inline-flex;
  align-items:center;justify-content:center;font-family:var(--font-mono);font-weight:500;font-size:12px;
  color:var(--color-primary);background:rgba(var(--color-primary-rgb),.14);
  border:1px solid rgba(var(--color-primary-rgb),.32)}
.stp-route__body strong{display:block;font-weight:500;font-size:15px;line-height:1.35;color:#fff}
.stp-route__body span{display:block;margin-top:4px;font-size:13.5px;line-height:1.55;color:var(--color-on-dark-soft)}
.stp-panel__echo{margin-top:20px;padding-top:18px;border-top:1px solid rgba(255,255,255,.12);
  font-size:14px;line-height:1.55;color:#fff;animation:stp-in .45s cubic-bezier(.22,.61,.36,1) both}
.stp-panel__echo span{display:block;font-family:var(--font-mono);font-weight:500;font-size:11px;
  letter-spacing:.1em;text-transform:uppercase;color:var(--color-on-dark-soft);margin-bottom:6px}

.stp-proof{margin-top:20px;padding:18px;border-radius:16px;background:rgba(255,255,255,.04);
  border:1px solid rgba(255,255,255,.12);animation:stp-in .45s cubic-bezier(.22,.61,.36,1) both}
.stp-proof__label{font-family:var(--font-mono);font-weight:500;font-size:11px;letter-spacing:.1em;
  text-transform:uppercase;color:var(--color-on-dark-soft)}
.stp-proof__num{display:block;margin-top:8px;font-family:var(--font-mono);font-weight:500;
  font-size:32px;line-height:1;color:#fff}
.stp-proof__slot{display:block;margin-top:8px;width:76px;height:32px;border-radius:8px;
  border:1px dashed rgba(255,255,255,.28)}
.stp-proof__text{margin-top:9px;font-size:13.5px;line-height:1.55;color:var(--color-on-dark-soft)}
.stp-proof__link{display:inline-flex;align-items:center;gap:7px;margin-top:12px;font-size:13.5px;
  color:#fff;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.28);padding-bottom:2px}
.stp-proof__link svg{width:14px;height:14px}
.stp-proof__link:hover{border-bottom-color:var(--color-primary)}
.stp-panel__lock{display:flex;align-items:center;gap:9px;margin-top:20px;padding-top:16px;
  border-top:1px solid rgba(255,255,255,.12);font-size:13px;color:var(--color-on-dark-soft)}
.stp-panel__lock svg{width:15px;height:15px;flex:none}

@media (prefers-reduced-motion: reduce){
  .stp-route__item,.stp-proof,.stp-panel__echo{animation:none}
  .stp-track span{transition:none}
}

/* ----- Las dos rutas (idea / ya opera) ----- */
.stp-paths{display:grid;gap:18px;margin-top:28px}
@media(min-width:820px){.stp-paths{grid-template-columns:1fr 1fr}}
.stp-path{border:1px solid var(--color-hairline);border-radius:24px;padding:26px 24px;background:#fff}
.stp-path--now{background:#0A0B0D;border-color:transparent;color:#fff}
.stp-path__tag{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-mono);
  font-weight:500;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--color-muted)}
.stp-path--now .stp-path__tag{color:var(--color-primary)}
.stp-path__title{margin-top:12px;font-family:var(--font-display);font-weight:400;font-size:24px;
  line-height:1.2;letter-spacing:-.4px;color:var(--color-ink)}
.stp-path--now .stp-path__title{color:#fff}
.stp-path__lead{margin-top:10px;font-size:15px;line-height:1.55;color:var(--color-body)}
.stp-path--now .stp-path__lead{color:var(--color-on-dark-soft)}
.stp-path__list{list-style:none;margin:18px 0 0;padding:0;display:grid;gap:11px}
.stp-path__list li{display:flex;gap:11px;align-items:flex-start;font-size:14.5px;line-height:1.5;
  color:var(--color-body-strong)}
.stp-path--now .stp-path__list li{color:#fff}
.stp-path__list svg{width:16px;height:16px;flex:none;margin-top:3px;color:var(--color-primary)}

/* ============ Verificador de elegibilidad de ChatGPT Ads (/servicios/publicidad-en-chatgpt)
   Banda oscura con dos veredictos semánticos. El ámbar no existe como token del sistema,
   así que se declara con fallback igual que en .ga-check. ============ */
.oa-check{
  background:var(--color-surface-dark,#0A0B0D);
  border-radius:var(--radius-lg,24px);
  padding:clamp(24px,4vw,40px);
  margin-top:32px;
  color:var(--color-on-dark,#fff);
}
.oa-check__form{display:flex;flex-wrap:wrap;align-items:center;gap:14px}
.oa-check__label{font-size:15px;color:var(--color-on-dark-soft)}
.oa-check__select{
  font-family:inherit;font-size:15px;color:#fff;
  background:rgba(255,255,255,0.06);
  border:1px solid rgba(255,255,255,0.16);
  border-radius:100px;padding:11px 18px;min-width:220px;cursor:pointer;
}
.oa-check__select:focus-visible{outline:2px solid var(--color-primary);outline-offset:2px}
.oa-check__select option{color:#0A0B0D}

.oa-check__rows{display:grid;gap:12px;margin-top:24px}
.oa-check__row{
  display:flex;gap:13px;align-items:flex-start;
  background:rgba(255,255,255,0.04);
  border:1px solid rgba(255,255,255,0.10);
  border-radius:var(--radius-md,16px);
  padding:15px 18px;
}
.oa-check__dot{flex:0 0 auto;width:10px;height:10px;border-radius:50%;margin-top:6px;background:rgba(255,255,255,0.3)}
.oa-check__dot--ok{background:var(--color-semantic-up)}
.oa-check__dot--warn{background:var(--color-semantic-warn,#D9A400)}
.oa-check__dot--fail{background:var(--color-semantic-down)}
.oa-check__row-body{font-size:14px;line-height:1.55;color:var(--color-on-dark-soft)}
.oa-check__row-body b{display:block;color:#fff;font-weight:500;font-size:15px}
.oa-check__row-note{display:block;margin-top:3px}

.oa-check__verdict{
  margin-top:20px;padding-top:22px;
  border-top:1px solid rgba(255,255,255,0.12);
}
.oa-check__verdict-label{
  font-family:var(--font-mono);font-size:11px;letter-spacing:0.08em;
  text-transform:uppercase;color:var(--color-primary);margin:0 0 10px;
}
.oa-check__verdict-text{font-size:16px;line-height:1.6;color:#fff;margin:0;max-width:62ch}
.oa-check__verdict-cta{
  display:inline-flex;align-items:center;gap:8px;margin-top:18px;
  background:var(--color-primary);color:var(--color-on-primary,#fff);
  border-radius:100px;padding:12px 22px;font-size:15px;text-decoration:none;
  transition:background .18s ease;
}
.oa-check__verdict-cta:hover{background:var(--color-primary-active)}
.oa-check__verdict-cta svg{width:17px;height:17px}
.oa-check__src{
  margin:22px 0 0;font-size:12.5px;line-height:1.55;
  color:rgba(255,255,255,0.45);max-width:74ch;
}

@media (max-width:640px){
  .oa-check__form{align-items:stretch;flex-direction:column;gap:10px}
  .oa-check__select{width:100%;min-width:0}
  .oa-check__verdict-cta{width:100%;justify-content:center}
}